From AI Skin Analysis to personalized shopping decisions
Published
10 Nov 2025
Skincare buying journeys often start with confusion, too many choices, too little clarity, and mostly self-assessment. GlamAR’s AI Facial Skin Analysis changes that: it detects skin concerns with clinical-grade precision in under five seconds, then translates those insights into personalized product recommendations.
When Foxtale, one of India's fastest-growing skincare brand set out to transform their mobile app, their goal was to enhance direct engagement and make skincare discovery more intuitive. To achieve this, they needed technology that could help users understand their skin better and connect those insights to their shopping decisions.
Together, we created Skin Horoscope: a feature that analyzes skin, reveals what it needs, and builds a complete AM/PM routine with Foxtale products chosen according to the skin needs.
When Foxtale, one of India's fastest-growing skincare brand set out to transform their mobile app, their goal was to enhance direct engagement and make skincare discovery more intuitive. To achieve this, they needed technology that could help users understand their skin better and connect those insights to their shopping decisions.
Together, we created Skin Horoscope: a feature that analyzes skin, reveals what it needs, and builds a complete AM/PM routine with Foxtale products chosen according to the skin needs.
The Challenge
Despite strong brand loyalty, Foxtale faced a common D2C dilemma: how to differentiate their brand experience in this highly competitive market without losing customer trust. Through internal research, Foxtale identified three critical friction points:
Skin literacy gap
Many users weren't fully aware of their actual skin type or underlying concerns
Decision paralysis
Shoppers felt overwhelmed by product choices, often buying through trial and error
Missing the "why"
Even when users found products, they didn't understand how to build effective routines or why certain products worked together
The solution required more than generic recommendations, it needed accurate and personalized skin insights into each user’s skin condition.
The Solution
GlamAR integrated its advanced facial mapping and skin concern detection technology directly into Foxtale's iOS and Android apps
Instant AI analysis
Users take a selfie and receive a detailed skin report in under 5 seconds powered by GlamAR
Insightful skin results
The report detects concerns like pigmentation, dryness, texture irregularities, and fine lines
Contextual education
Users understand not just what to buy, but why each product matters for their skin
Product recommendations
Based on detected concerns, the system generates morning and evening skincare routines with products that address the user's unique concerns
What made
GlamAR the right fit
Foxtale’s app turned into an engaging, insight-driven experience where every user could start their skincare journey by truly understanding their skin.
Accuracy optimized for Indian skin tones
Localized AI parameters ensure reliable results across diverse complexions and lighting conditions
Multi-concern detection
Simultaneous identification of issues like pores, acne, whiteheads and more for a holistic report
On-brand experience
Designing an on-brand experience so the AI insights matched Foxtale’s tone and visual identity
devx commerce supported the technical integration, ensuring stable performance across both platforms.
Everything about the integration was smooth - from initial setup to go-live. GlamAR’s team was proactive, understood our priorities, and resolved every request promptly. That kind of execution makes a huge difference
The Impact
Since launch, user behavior validated that skin analysis drives real engagement and retention
Users who understood their skin concerns were significantly more likely to explore products deeply and spend longer within the app and eventually complete a purchase.
From scan to cart
Users who completed their skin analysis went on to purchase the recommended products—turning insights into action.
Faster decisions
Personalized routines eliminated guesswork, closing the gap between “what do I need?” and checkout.
Higher conversions
Analyzed users converted at significantly higher rates than standard shoppers.
Why it worked
The success came from giving users something they’d never had before: clarity about their skin.
Foxtale understood that users crave personalized insight before making purchase decisions. GlamAR’s AI technology made that possible by connecting clinical-grade skin analysis to intuitive, educational in-app experiences.
The result: a differentiated app that reduces decision fatigue, builds confidence in product choices, and drives measurable conversion turning engagement into revenue for Foxtale's direct-to-consumer strategy.
Foxtale understood that users crave personalized insight before making purchase decisions. GlamAR’s AI technology made that possible by connecting clinical-grade skin analysis to intuitive, educational in-app experiences.
The result: a differentiated app that reduces decision fatigue, builds confidence in product choices, and drives measurable conversion turning engagement into revenue for Foxtale's direct-to-consumer strategy.
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Discover how AR, VR and 3D can drive revenue growth in 2025
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